Amazon Insect Market
Booklet & Menu
Print on recycled paper
Inspired the American fast food menu, an emblem of the mass production of beef, the design aims to highlight the devastating effects of cattle farming on the Amazon rainforest and the pros of switching to a insect agriculture, through easily digestible graphics.
The design presented the reader with the devasting facts behind industrial meat production in the Amazon, through 'easy to digest' infographics, using iconography and colour palettes typical of old diner menus. The menu style booklet then unfolds to present a more sustainable alternative, edible insects!
The project was later expanded to a proposal for an edible insect market in the heart of the Amazon, which you can read more about here.